Search Marketing

The only thing that matters to a search engine is the words, content, and material.

We want your site to be found on the web, so we think about the words and phrases your target audience would use when searching for your product or service. We use them more than once as we write.

Few search engines scan more than the first few lines of the page before moving on so we make sure your layout for your site puts the content near the top.

Search engines evaluate on the words in your site and put them through a sifter, giving credit to certain words and combinations of words. Words found within your meta tag keywors listings and within your document are compared to words found within your links and titles. We try to use words and phrases that match so that your search results are better.

We use good navigational links to the categories, archives, and various pages on your site that helps invite a search engine to move gracefully from one page to another.